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Purpose demands discipline, conviction, and the courage to lead.

A life of impact is built on purpose, not popularity.
Rafa J. Conde leads with discipline, conviction, and a mission to forge powerful men who lead with strength and live with meaning.

Where the Fire Was Lit

Rafa didn’t start with influence or a platform.

In his twenties, he was a Wall Street broker, managing million-dollar portfolios under extreme pressure. But after 9/11, something shifted. He walked away from the markets and stepped into service. Trading his suit for a badge, he committed to something greater. As a cop and SWAT LEO, he led from the front. Years later, before hanging up the badge, he founded Man of War. A mission-driven brotherhood built to forge strong men in a world that was falling apart. That was the beginning.

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The path to purpose is forged, not found

Rafa realized that impact holds more weight than income.


What he saw in the chaos of the streets was a truth most ignore. Leadership without strength crumbles. And men without purpose drift. That conviction led him to create Man of War, not as a business but as a mission. A movement to restore honor, discipline, and masculine leadership in a culture that had lost its way.


He built The Crucible, a rite of passage that has transformed thousands. He created The Society, where elite men gather to sharpen one another. And he launched The Odyssey, a path for fathers to lead their sons.


Now Rafa mentors leaders around the world to build movements, forge legacies, and lead with unwavering conviction.

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I made a vow to never just take from life. I would rise, lead, and give back with purpose.

Rafa J. Conde

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Now he’s a bestselling author, a trusted strategist for elite performers, and a mentor who has transformed the lives of thousands through his high-impact programs and events.

He has been featured on ABC, NBC, CBS, Univision, and Newsmax for his impact on leadership, performance, and transformational brotherhoods.

From Wall Street broker to elite law enforcement and founder of the Man of War Society, Rafa J. Conde built a reputation rooted in discipline, clarity, and conviction.

 

When high-level entrepreneurs need structure and strength to lead with purpose, they call Rafa.

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MAN OF WAR LLC

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